Kentucky Sports Betting Launch Dates and Offers October 2023

Your Guide To All the Top Free Money Offers and Launch Dates

Kentucky is set to become the latest state to legalize retail and mobile sports betting! The Bluegrass State will be rolling out both formats as the fall sports season ramps up. Be the first to know about when and where sportsbooks will be located.

ByJeff Hicks

Sep 26, 2023

Kentucky is next in line to join the list of states to welcome sports betting! Brick and Mortar and mobile sports betting will be available September 2023; Retail is expected to go live September 7, 2023, and Mobile September 28, 2023.

The Kentucky Horse Racing Commission approved sports betting regulations July 10, 2023 and voted to make sports betting legal in March 2023.

There are 11 horse racing locations in Kentucky that could start applying for sports betting licenses July 11, 2023. Churchill Downs has already agreed to partner with FanDuel Sportsbook.

As the launch date approaches, learn more about sports betting in Kentucky.

Yes! Kentucky Governor Andy Beshear signed off on legal sports betting March 31, 2023. After the Kentucky Horse Racing Commision voted to approve regulations July 7, 2023, Beshear signed off on the regulations.

When Will Sports Betting Launch in Kentucky?

Retail, or brick and mortar locations are expected to go live September 7, 2023. That is the same day as the start of the NFL season. Mobile sports betting is expected to go live September 28, 2023. The three week delay between launches is to allow mobile sites and apps to be technologically apt, according to reports.

What Sportsbooks are Available in Kentucky?

There are zero sportsbooks live at this moment, but we have partnership agreements for those that want to visit retail locations.

There are numerous sportsbooks that are coming to the Bluegrass State:

  • Caesars
  • FanDuel
  • ESPN Bet
  • DraftKings
  • BetMGM
  • Circa Sports
  • bet365
  • Fanatics Sportsbook (PointsBet)

This is not a definitive list of which books to expect, as the list of potential companies to come to Kentucky is fluid.

What Sportsbooks Will Be Coming to Kentucky?

Below are some of the sportsbooks and offers you could expect, including the possible sports betting promos available in Kentucky.

BetMGM Sportsbook

BetMGM is one of the biggest names in sports betting landscape. Its presence in Las Vegas and Atlantic City was just the beginning for the mobile MGM product.

BetMGM announced in August 2023 that it reached an agreement Sandy’s Racing & Gaming located in Ashland, Kentucky.

BetMGM’s promo gives new bettors a risk-free bet when using The Game Day promo code . To get this offer, sign up for a BetMGM Sportsbook account, make a deposit you’re comfortable with, and place your first bet.

If your first bet wins, you get your winnings. If your first bet loses, you will get that amount back in bet credits, up to $1,000.

The bet credits can be used as multiple wagers, a great way to use your promo to get more wagers off of one. Win or lose, your first bet is covered.

If you have not signed up in Kentucky before September 28, new users can get $100 in Bonus Bets just for signing up.

Caesars Sportsbook

Caesars is making sure your first bet is risk-free. Bettors that are new to Caesars Sportsbook can get their first wager back in site credit, up to $1,000.

To get this promo, and use code GAMEDAY1000. Once you put in the promo code, make your deposit and place a wager on any live market. Get your winnings if your bet hits. If you lose on your first wager, you will receive your initial bet back in site credits, up to $1,000.

Caesars is one of the largest and well-known companies in the industry, and is home to one of the best in-person and mobile experiences. The Red Mile came to an agreement with Caesars for a retail partnership.

FanDuel Sportsbook

The No. 1 sportsbook in the United States has partnered with Churchill Downs and their locations aside from the home of the Kentucky Derby. Their latest promo for new users gets them $200 in Bonus Bets with a $5 wager.

New users in Kentucky can get $100 in Bonus Bets if they sign up prior to September 28.

Both offers benefit new users because you can get a bankroll builder just for signing up, or for a smaller wager of $5.

Circa Sportsbook

  • New Player Offer: TBA
  • Full review:

Circa Sports continues to expand their reach in the U.S. after a successful launch in Nevada and Colorado. Circa is home to Circa Survivor and Circa Million, two of the largest NFL contests run in the country.

Circa and Cumberland Run announced that they would partner.

DraftKings Sportsbook

DraftKings is one of the most popular and front-facing sportsbooks in America. They also continue to keep users excited to wager with them with daily bonuses and great perks for new sign-ups.

New users can get get up to $150 in Bonus Bets. All it requires is a deposit and first bet of at least $5.

DK also has a partnership with Cumberland Run and their satellite location.


Formerly with Barstool, PENN Interactive has partnered with ESPN to create a new user experience. Expect an upgraded experience now that PENN is working with the largest sports media company in the U.S.

PENN has partnered with Ellis Park Henderson and Owensboro.

bet365 Sportsbook

bet365 is another international sportsbook dipping their toes in American sports betting.

bet365 has been offering new users various bonus funds with just a $1 bet. One. Single. Dollar. bet365 has one of the best return on investment promotions available to new users in states where it is available. All you have to do is use when asked for a promo code.

One of the nice things of bet365 is their expanded betting market as a site that started across the pond. Their unique betting options is a bonus for American bettors looking to wager on international events.

Sandy’s Gaming and Racing is working with bet365.

Fanatics Sportsbook (PointsBet)

Depending on your location, Fanatics Sportsbook will be live with that name or PointsBet, a Fanatics Experience.

The largest sports retail shopping experience joined the sports betting industry this summer with the acquisition of PointsBet. Fanatics has not decided if all PB sites will transition to Fanatics, or if they do change, they all change at once. Look for Fanatics to open as the newly branded sportsbook in Kentucky.

How to Register at a Kentucky Online Sportsbook

Signing up for sports betting can be intimidating, especially to new users. The goal here at The Game Day is to make this process as easy as possible, while also giving readers the best promos in the industry:

  • Pick your preferred sportsbook/s and click on our link.
    • Links could be our promo code or just “Get Bonus," as no code is needed.
  • You will be taken to the registration page where you click “Register."
  • Fill out the information required.
    • This process is secure and meant to help make your betting experience safer.
  • Enter the promo code GAMEDAY if a code is needed.
  • The sportsbook will verify your identity, a required step to make signing up safe and secure.
  • Deposit your preferred amount of funds using one of numerous deposit methods.
    • All deposit options are secure and required to pass state requirements.


Jeff Hicks

Jeff is the Digital Content Coordinator at The Game Day. He has been covering sports in some fashion for a decade. He has been published on Yahoo Fantasy, 4for4, FantasyLabs, The Action Network, Bleacher Report, Daily Herald (IL), and numerous others. His first published piece was a poem in 8th grade, so naturally he progressed to sports writing.