The Game Day Welcomes David Smith, Ex-Commercial Head Of Better Collective US, As Incoming Commercial Director

Posted: Jul 18, 2023

Last updated Jul 18, 2023

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NEW YORK, NY - The Game Day, a leading sports media and entertainment company, is delighted to announce the appointment of David Smith as Commercial Director. Formerly Head of Commercial at Better Collective US, David brings a wealth of experience driving affiliate revenue growth, building market share, and enhancing overall sales performance for one of the world’s largest iGaming affiliate businesses. The Game Day will be leveraging this expertise as it continues its drive to become a market leader in the North American affiliate space.

“We’re thrilled to have David join The Game Day team," says Steve Carey, COO & Co-Founder of The Game Day. “His unique and extensive experience in this space will be invaluable as we continue our journey to becoming a market leader in North America. Building on the exceptional growth that we’ve witnessed as a business over the past twelve months, we’re excited to work with David to continue unlocking the value of this rapidly-expanding market.”

As Commercial Director, Smith is expected to play a key role in driving the company’s commercial strategy, building on a track record of exceptional growth for the three-year-old, New York-based affiliate media business.

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About The Game Day:

The Game Day is a sports entertainment and media company geared toward millennials and Gen Z. Launched in 2020, The Game Day bridges the gap between casual sports fans and sports bettors, creating and promoting original digital- and social-first content. Fans can follow all of The Game Day’s social content: TikTok, Twitter, Facebook, and Instagram.

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