The Game Day Announces Exclusive Deal with TikTok Sensation BookItWithTrent

Posted: Jan 27, 2022

Last updated Jul 20, 2022

The Game Day BookItWithTrent

Credits: BookItSports

With the biggest betting event of the year around the corner (Super Bowl LVI), social sports entertainment network The Game Day and rising star in sports betting Trent Attyah, aka BookItWithTrent, have exclusively partnered to produce original series, live shows and daily content across The Game Day’s social and digital platforms. The Game Day will also exclusively represent Trent & BookIt Sports for branded opportunities.

BookItWithTrent Has Built a Community of Over 320k Followers on TikTok

Searches for “sports betting education” have risen 750% in the past year. Amidst this rise and the increase in legalization of sports betting nationwide, The Game Day is proud to team up with ‘BookItWithTrent’ who will add his substantial fanbase to The Game Day’s 8 Million+ followers. The social media sensation has built a significant and highly dedicated following via humorous videos. He engages his loyal conglomerate of sports betting enthusiasts and focuses on community-sourced picks to place official bets on high-stakes games.

Trent hosts a daily live show called the ‘Surgical Stream,’ where amateur and pro sports bettors call in on video and “get surgical” as they pitch their bets to be included in the day’s official plays. The sports betting industry has found a strong community on Twitter, Twitch & TikTok with sports betting hashtags like #sportsbettingtiktok gaining over 700 million views. Trent has gained tremendous momentum and has become an authoritative figure online.

The collaboration with The Game Day—a digital sports media company focused on delivering content to the next generation of sports fans and sports bettors—comes along with the social media superstar’s increasing popularity in the US following a number of his daily ‘Surgical Streams’ going viral on Twitch and TikTok.

With Google searches for “Book it with Trent" soaring by a staggering 8,700% in the last 12 months, the impact that the self-proclaimed ‘Fade God’ has on the sports betting community is clear.

Credits: TikTok/ @bookitwithtrent


Searches for “Sports Betting Education” has Increased by 750%

The BookItWithTrent x The Game Day collaboration comes more than three years after the US Supreme Court struck down the federal ban on sports betting, making it available in several states like New York, and efforts are underway to make it a reality in many others in 2022, creating an increasing demand in the industry in recent months.

With states now able to legalize sports betting if they choose, interest in the betting market has been ramping up in the US in recent months. Experts at The Game Day found that there have been staggering increases in searches for “sports betting education” (750%), “sports betting TikTok” (600%), and “how to start online sports betting” (100%) in the last 12 months.

With the exclusive partnership, the fan-led sports entertainment network hopes to continue to provide the best content to entertain, engage and educate the next generation of sports bettors.

Matt Heiman, CEO, and co-founder of The Game Day said:

“We’ve aligned ourselves with Trent to capture lightning in a bottle and work together under the common mission of bringing sports betting to the masses in an inclusive, fun, and entertaining way.

Trent has made waves in the sports betting community and has amassed an amazingly loyal following on several social media platforms. With fun, entertaining, and highly engaging content on Twitch, TikTok, and more, Trent has been able to build innovative and interactive channels and bring sports betting to younger audiences, which aligns with our mission to convert casual sports fans to bettors and become the leading brand in live sports betting content.

With more fans wanting to participate in live sports and have skin in the game, it’s no surprise that we have seen a staggering increase in searches for ‘sports betting education’ and that hashtags like #sportsbettingtiktok are getting an impressive 708.9 million views. Millennials and Gen Z fans are turning to TikTok and other entertainment content platforms like The Game Day to educate themselves on sports betting and find the information they need to act before, during, and after a game.

Trent and the rest of his cast of characters will join The Game Day as official creators where they’ll be promoting, serve as hosts of content and series across The Game Day platforms, and together usher in the next generation of sports bettors.”

Trent Attyah, founder of Bookit Sports, comments:

“I am thrilled to be partnering with a brand in the sports betting industry that capitalizes on the live sports experience. The sports betting industry lacks entertaining content and in-person social experiences. With this partnership between Bookit Sports and The Game Day, we will revolutionize the way people interact and consume sports betting content and join forces to serve, entertain, and educate the highly-engaged and loyal following we have built on different social media platforms. I couldn’t be more excited to partner with The Game Day to create fun and entertaining daily content for the social betting community, launch new live shows and sweat out games in person."

In addition to Trent, the partnership includes his company “BookIt Sports” and a group of other creators such as Lauren Cowling, Preston Lopez, and ChellyGod.

About The Game Day

Founded in May 2020 by an award-winning production and social media team, The Game Day is an online entertainment network focused on North American sports and sports betting seeking to convert sports fans to sports bettors. For more information, visit the website at or follow @TheGameDayNFL on Instagram and Twitter and @thegameday on TikTok.

About Trent Attyah (BookItWithTrent)

Trent Attyah, also known as BookitWithTrent, is the founder of Bookit Sports and social media superstar who has made waves on several social media platforms in the sports betting community, amassing an impressive 330,000 followers on TikTok and 14,000 followers on his Twitch channel, bookitsports.

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