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There are many big days on the sports betting calendar each year. There is the Kentucky Derby, first day of March Madness, the first Saturday of the College Football season, and the first Sunday of the NFL season. But none of those days compare to the Super Bowl.
There is a two-week buildup to the Super Bowl with every analyst, their mother, and their pet rock’s insurance agent sharing their opinion on the game. Meanwhile people who are sure that they are right, or want to have fun are planning to bet on the big game.
With so much interest and so many sportsbooks, they are competing for bettors. The result of this competition means two things; many betting options, and many sportsbook sign-up offers.
Benefits of Super Bowl Betting Bonuses
The house always wins in sports betting, but with betting promos, the customers have an edge. The Super Bowl is the busiest day of the year for sportsbooks, so they can afford to lose some money in attracting new customers.
In theory, the customer will take advantage of a bonus and then become a loyal customer who, over time, will give their money back to the sportsbook in the form of losing bets.
Some common benefits of Super Bowl betting promos include:
- A larger bankroll to be used for the Super Bowl or other sports
- Boosted odds
- Free bets
- Risk-Free Bets
Best Betting Sites With Super Bowl Signup Bonuses
In my opinion, the best new user offer in general is from the BetRivers app. The BetRivers new user offer is the best because it is the most generous with the easiest terms to understand.
If you are a new user, BetRivers will match 100% of your deposit up to $250 with the requirement that you only bet your initial deposit amount once on odds of -200 or better. That means with $250, you can have a sports betting bankroll of $500.
While in the past BetRivers has not had specific sign-up offers for the Super Bowl, their general sign up offer can apply for the big game as well. Additionally, if you bet on sports on other days of the year besides the Super Bowl, you can start an account with BetRivers before the big game and slowly build your bankroll leading up to the Super Bowl.
One year, BetRivers offered a deposit match for existing users for the Super Bowl, so if someone created their account before the Super Bowl, they could have benefitted from the new user offer earlier in the season and the existing user offer for the Super Bowl.
One of the best and most popular NFL betting sites is DraftKings. Started primarily as a daily fantasy sports site, DraftKings has a wide range of betting options available. While a typical NFL game will have hundreds of bets available, for the Super Bowl you could have almost a thousand betting options available on the DraftKings app.
In the past for the Super Bowl specifically, DraftKings has had intriguing sign-up offers.These have included doubling your money up to $50 if a touchdown is scored, profit boosts, or +300 moneyline odds on either side. One way to keep track of what they are offering leading up to the big game is to bookmark this page and check back closer to the big game.
Outside of their Super Bowl promotions, DraftKings offers its new users up to a $1000 first time deposit match. However, this deposit match offer is a little bit different than usual.
While most deposit bonuses result in getting your money right away, the DraftKings bonus requires that you bet first before you get your deposit bonus, known as a bet and get offer. For DraftKings, first time depositors get $1 added to their account balance for every $25 bet. While this means that new bettors must wager $25,000 to get their $1000 deposit match, over time this is easy to reach.
Without the deposit match promo, your expected loss on a $100 spread bet is $4.55. However, with the deposit match, your expected loss is only $0.55 for a lower house advantage than any form of gambling.
For the Super Bowl specifically, you can bet on the coin toss, and typically at -105 for both sides your expected loss on a $100 spread bet without the promo is $2.38. However, with the DraftKings deposit match, you can expect to gain $1.62 on the coin flip, as you are flipping a -2.38% edge to a +1.62% edge.
Like DraftKings, BetMGM is a well-known company that is trying to be the most popular sports betting app. In the last year, BetMGM betting app has increased its offering to its new and existing users.
The BetMGM app has great features such as being able to use the search bar in their menu to find the game that you are looking for. Additionally, they have an easy-to-navigate betting menu for each game.
For the Super Bowl specifically, BetMGM in the past has offered 100-1 odds on either team. This meant that for every dollar bet on your team in the Super Bowl, you would have received $100. Unfortunately, the most that you could have bet on this promo was only $1.
For a more lucrative sign-up offer, BetMGM offers a generous sign-up bonus in the form of a risk-free bet up to $600. The way a risk-free bet works is that you can bet up to the maximum amount, which in the case of BetMGM is up to $600. If your bet loses, you get your bet back in the form of a free bet. If your bet wins, you win a large sum of money.
This could be a bet on anything the color of Gatorade dumped on the winning coach, the winner of the game, the result of the coin toss, the first touchdown of the game, and more. The only requirement for BetMGM’s risk-free offer is that you deposit at least $10.
If you live in a legal sports betting state as I do, then chances are that you have seen the TV ad featuring Aaron Paul of Breaking Bad fame mentioning that bet365 sportsbook is the world’s most popular betting site. Not only is Jesse Pinkman right about bet365, but bet365 also has a great sign-up offer.
In the past bet365 has not had a Super Bowl specific sign up offer, but their general sign-up offer is generous.
Bet365 will match your first deposit up to $500 in the form of free bets. To qualify, you must make a deposit of at least $10 and then place that amount of money in bets. It could be one single bet, or several bets, if the odds on each bet are at -500 or better. Once your bets settle, you are rewarded with free bet credits.
You can choose to disburse your free bet credits in whatever form you like. It could be on a single bet or in several smaller bets.
PointsBet betting site, as an Australian Sportsbook, is a relative newcomer to the American market. As a result of their lack of brand recognition in comparison to more well-known competitors, PointsBet has a generous sign-up offer. Depending on your state, PointsBet could give you up to $2000 in risk-free bets. As a rule, PointsBet gives customers at least a maximum of $500 for a risk-free bet.
Best Super Bowl Betting Bonuses
Super Bowl No-Deposit Bonuses
No-deposit bonuses are rare when it comes to sportsbooks, but if you can find welcome bonus or a Super Bowl promotion that gives you a no-deposit offer, it’s clearly one to take advantage of.
No-deposit bonuses are the most simple to earn since all you have to do is signup to a sportsbook. Once you do that, the betting app will give you a free bet without even the need to make a deposit.
Super Bowl Deposit Bonus
In my opinion, the best Super Bowl betting promos are deposit bonuses. As a bonus, they are the easiest to understand as you make a deposit and get a percentage of it matched. Additionally, it is most beneficial to bettors as they can choose how to use it whether it is conservatively as multiple small bets (my preference for beginners), or as one large bet.
Bet & Get
Bet and get bonus offers are also great as the terms are as simple as the name. If you make a bet, you get a bonus. Unfortunately, bet and get offers are less common than Risk-Free bet offers. However, for the Super Bowl specialized bet and get offers are more common than usual.
One negative toward bet and get offers is that $200 in free bets is different from $200 in a deposit bonus. This is because typically, with a $200 bonus, you get your stake back in addition to your winnings. Whereas for $200 in free bets, you only get your winnings but not your stake.
For example, if you bet on a +100 money line with a $200 bonus, if your bet wins you would get $400 (your stake plus your winnings). However, if you did the same with a $200 free bet or free credit, you would only get $200 in winnings but only if your bet wins.
For the Super Bowl specifically, if you have a bet and get offer such as betting $1 and getting $200 if a point is scored, it is a great way to build your bankroll with virtually no money.
Risk-free bets are the most common welcome offer for NFL sportsbooks. While risk-free bets are good for the customer, in my opinion, their name is as misleading as it sounds as they are risk-reduced bets rather than completely risk-free.
The way a risk-free bet works is that up to a certain amount, usually at least $100 and up to $1000, if your first bet loses you are rewarded with credit. Typically, that credit is rewarded in the form of one single free bet, which cannot be broken up.
If that free bet loses, then you lose your whole risk-free bet. That is why I prefer to use the term risk reduced as it is reducing the risk of your bet but not eliminating it.
How To Pick the Best Super Bowl Sportsbook Bonus
During the Super Bowl, sportsbooks have special offers such as bet $1 and get $200 in free bets if your team scores a point. The key to taking advantage of these low-cost promos is to be on the lookout for these offers.
Another key is to tailor your sportsbook welcome offers to your betting strategy.
Low Rollover Requirements
Regardless of your Super Bowl betting strategy, you want low rollover requirements.
Frequently, to withdraw all your account balance, you must meet the rollover requirements in order to have access to your bonus amount. This can include betting up to five times your initial deposit or only one times your initial deposit for BetRivers offer.
For the Super Bowl specifically, you don’t want to have high rollover requirements because that will require betting on other sports. If you only bet on NFL, that means betting on sports you aren’t familiar with to meet your rollover requirements as you will have to wait until September to bet on the NFL again.
Type of Bonus
If you are looking to place one high dollar bet on the Super Bowl, you are best served by the risk-free bet offers. These offers are particularly good if you are looking to bet on a longshot bet.
If you are practicing conservative bankroll management, you are best off with a deposit match or bet and get offer where you can spread your risk on multiple Super Bowl bets.
Part of the reason why some of these bonus offers appear too good to be true is that they have a long list of requirements to have to be met to receive the bonus. That is why I like the sign-up bonuses that have the fewest requirements.
Best Super Bowl Betting Promotions
As we get closer to the Super Bowl in Late January, we will have more specific information on what Super Bowl specific bonuses are being offered. In the meantime, here are some Super Bowl specific promotions that have been offered in the past:
In addition to the welcome bonuses offered during the Super Bowl, in the past sportsbooks like BetMGM and BetRivers have offered deposit matches for existing users. That is one of the benefits of signing up for a sports betting account in the lead up to the Super Bowl.
These deposit match offers range from 1x rollover at -200 or better at BetRivers or 5x Rollover within 14 days at BetMGM.
As a sign-up offer, many sportsbooks for the Super Bowl will boost odds for popular bets. One odds boost that was offered by BetMGM was to offer 100-1 odds on either team to win the Super Bowl. Additionally, FanDuel has offered $275 for a $5 bet for the Super Bowl on either team to win.
Another odds boost that was popular for the 2021 Super Bowl was when DraftKings offered +100 odds on either team scoring a touchdown. With a maximum bet of $50 and a touchdown scored in virtually every NFL game, that promo was great for first-time depositors.
Bet $1, Get a Large Amount In Free Bets
A popular sign-up offer for the Super Bowl is when sites give you free bets in exchange for opening up an account and betting $1, you are given at least $100 in free bets. In 2020, BetMGM offered $200 in free bets if you bet $1 on the Super Bowl and at least one touchdown was scored.
One year PointsBet offered moneyline insurance for wagers where if your selected team loses by fewer than 43 points, you get your bet back as a free bet. This promotion was only available for new users, unlike BetMGM’s coin flip insurance where if your bet on the opening coin flip lost, you would get it back up to $25 in free bets.
Unique Super Bowl Bets
What makes the Super Bowl different from any other American sporting event is the number of wagers that you can place on the big game. Not only can you bet on which team will win, but you can bet on the color of Gatorade dumped on the winning head coach, the number of fourth down conversions, the coin flip, the number of receptions for each receiver, the Super Bowl MVP, and more.
Where Can I Legally Bet With Super Bowl Bonuses & Promotions?
Current Legal Online Betting Locations
- New Hampshire
- New Jersey
- Rhode Island
- Washington D.C.
- West Virginia
Future Legal Online Betting States (Expected Legalization Before the 2022 Super Bowl)
- New York
Look for More Than One Super Bowl Betting Bonus & Promotion
The best thing that any football bettor can do to limit the sportsbook’s advantage is to use multiple betting sites. Different sites offer different betting odds and as a result, you can get the best price by shopping around for the best odds.
For example, on Sunday, January 3, 2021, the Indianapolis Colts were heavily favored against the Jacksonville Jaguars.
On PointsBet, The Colts were favored by 15.5 points, while on BetMGM, the Colts were favored by only 14 points. The final score was Jaguars 14, Colts 28. If you had bet on Indianapolis on PointsBet, then you would have lost. However, if you bet on Indy on BetMGM, then you would have gotten your bet back in a push.
Additionally, for bonuses, it is beneficial to have multiple accounts to take advantage of every single sign-up offer. If you are looking to make multiple longshot bets on the Super Bowl, you might be better off doing several different risk-free bet offers.